Sema4

Background

Sema4 provides genetic testing in the reproductive health and oncology spaces. The provider portal is a digital tool that allows providers and workflow managers to order, track, and view test results. Most importantly, it’s meant to serve as “a partner in patient care through genetic testing, amplified by the power of health data and insights”.

While at Sema4, I worked alongside a UI designer on the development of the provider portal. We worked closely with our full-stack developers and product managers to integrate new features into the provider experience. Some projects were small tickets picked up in a backlog, others were larger engagements involving discovery and design workshops.

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Digital Reporting

Genetic test reports can vary in complexity and density. With oncology reports, the information is rich and detailed. They provide oncologists with therapies, clinical trials, and other insights to help them make a more informed clinical decision. Our task was to translate the report PDF into a more usable and useful dynamic report. 

The project involved working with content strategists to create a wireframe ecosystem that then evolved into a clickable prototype. We brought this prototype to oncologists at Mount Sinai to test and iterate appropriately.

Portal Redesign

As the provider portal evolved in its lifecycle, so did its needs and offerings. In order to address user behavior, scaling functionality, and user needs, the design team proposed a ground-up redesign. We approached our internal proposal as a client pitch, and met with numerous product, clinical, and operational stakeholders to get sign-off on our overhaul. We then created a phasing matrix that responded to the portal experience and engineering capacity.

COVID-19 Response

When the coronavirus hit the New York City region, Sema4 decided to become part of the solution. 

Our first response was to enable saliva kit ordering on the provider portal, which would allow patients to submit samples without the risk of entering the practice. This was an agile project that launched the MVP in 2 weeks.

With the need for testing on the rise, the company shifted its focus from reproductive and oncology testing to COVID-19 diagnostic and serology testing. Our target audience was employers, and thus stimulated the Return To Work Initiative. This initiative was a company-wide collaboration to deliver the needed testing for employers to safely manage their workforce. I created a case study of another local testing experience to reference as we ideated our solution. With multiple user types, we needed to make permissions clear for our developers so I created a matrix identifying the different experiences.

Informatics Portal

To further support clinical decision making, the informatics portal leverages patient data to provide insights into a clinician’s patient population. The suite of products includes a patient journey, patient profile, cohort builder, and clinical trial matcher; all of which support the oncologist at different moments in their workflow.

Cohort Builder

One of the key 2021 initiatives was enabling the ingestion and display of 200,000+ patient records within the cohort builder (an extension of the original 40,000+ patient records from Mt. Sinai). An aspect of this growth in the data set was allowing users to choose which data set to manipulate; either the large data set, or the smaller, curated data set that provides more robust analytics. The design solution allowed users to make this selection within the existing layers of filtering within the application. This process involved A/B testing with Mt. Sinai oncologists across various disease areas to ensure the segmentation approach was intuitive.

Clinical Trial Matcher

The clinical trial matcher is a tool on the informatics platform that allows oncologists to either find trials for their patients, or find patients for their trials. The tool is the combination of an eligibility engine (that serves up relevant trials), and a manual evaluation process that allows clinicians to take a deep dive into trial eligibility. The proposed flow provides various access points into the tool, accommodating the various user types and workflows.

Molecular Profile

When exploring features around the patient profile, the output was the extension of a new molecular profile application. This application serves as a tumor board solution, as well as a research tool that allows oncologists to investigate the details of a molecular report. This project involved extensive testing with oncologists to ensure the application was disease-agnostic and could serve up the right information at the right time.

Journey Mapping

In the effort to understand our users, we created 2 journeys that mapped the user actions/behaviors, channel, and emotional response. Each journey, reproductive and oncology, revealed the pain points in the provider experience. The journey was the output of user interviews with nurses and providers, LogRocket screen recordings, internal analytics, and archived user research. Insights from the journey then helped prioritize the product roadmap.