Hemlibra
Marketing Website • UX
Hemlibra was a phased product launch that involved branding, website marketing, and email marketing for both the patient and provider audiences. Assets were created to communicate the digital strategy and user experience to the client and external engineering team.
Vascepa
Marketing Website • UX
Vascepa required a website redesign of the Healthcare Professional (HCP) experience. It involved a cross-pollination of new clinical data into the existing site content while maintaining Important Safety Information (ISI) fair balance regulations. The signup flow was reconfigured to address the various conversion options.
Internal
Email Marketing • UX
The omnichannel strategy team was often responsible for advocating digital best practices to creative and account departments. Decks were created and presented company-wide. In collaboration with our content strategist, I developed email wireframes that could be leveraged across multiple brands. These email templates emphasized CTA hierarchy and content flow.
